Created some ncloth simulation for this product film for a Siemens spot. Its actually already quite an old project. We worked on that last year, so nothing new to be honest.
And here some test renders of some ncloth cloth and Maya paint effects with some hair brush, in order to achieve some fluffy effect. I think I first tried the fuzz paint effect, which didnt look convincing, so in the end I used some bunny fur paint effect, as far as I remember.
Those test renders then were used in another clip about stain removal ( 0:55 - 0:58 ) Quite short appearance and nothing exciting :)
It is basically a combination of displacement map, Maya paint effects fur and hair and some animated stains textures. Here some screenshots of the final footage and some closeup shots of the towel :
and here the whole clip about stain removal:
more about this clip on our Fiction Films homepage